Creating iOS apps begins with clarity about the audience, the app's purpose, and the scenario to tackle in the initial release. A thorough discovery phase defines the MVP scope, selects the appropriate architecture, and eliminates features that seem impressive on paper but don't enhance actual use.

After the base is in place, attention moves to UI behavior, performance, and reliability across iPhone models and iOS updates. Uniform navigation flows, meticulous state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.